Active Junky is an online shopping community that rewards and incentivizes users for their passion on gear and the outdoors. is a community for outdoor gear and apparel shoppers offering cash back on all purchases, product price comparison tools and The Fix, a media component focusing on gear reviews and active lifestyle content.

Users can sign up for a free account or login through facebook to see their cash back accumulate in their account as they shop at over 100 outdoor gear and apparel retailers online and earn up to 20% on all of their purchases. Some of AJ's top retailers are REI,, Moosejaw, Patagonia and most other online outdoor sports focused retailers. pays user's cash back 4 times a year through paypal, sending a check or the user can donate their cash to one of Active Junky's non-profit partners.

Active Junky's online media section focuses on gear reviews, action sports videos, user generated reviews and other content that compliments their shopping tools and community. is working to be a one stop shop for outdoor gear and apparel shopping bringing together all retailers, products, reviews and media to one website.

Founders:  Danny Effron, Kevin McInerney