Ali Mama is Alibaba Group's digital marketing platform.

Ali Mama, a member of Alibaba Group, aims to create a full featured network marketing platform. Ali Mama operates through search marketing, display marketing, promotion commission, as well as real-time bidding and other models. Ali Mama relies on Big Data to achieve accurate delivery and optimization solutions to help customers achieve high efficiency of the whole network. Ali Mama provides a diversified revenue model for partners to maximize the commercial value of traffic.