BeeTV is a social TV service that is a real-time, cross-platform hub for all consumers' activity around TV. BeeTV's goal is to revolutionize the TV experience by helping consumers improve how they communicate about, discover, share and consume TV content by making a traditionally social experience social in the digital world as well. Founded by leading media and technology veterans, BeeTV has deployed with major cable operators in Europe and is launching its consumer Internet Social TV service in the United States in May 2011. BeeTV is based in Tel Aviv, Israel and has business offices in Milan, Italy and San Francisco, California. The company is backed by Innogest, the leading Italian venture capital firm.