is an online home improvement retailer offering bathroom, kitchen, lighting, hardware, fans and cooling products, and more., Inc. operates as an online home improvement retailer in the United States. Its online stores specialize in plumbing, lighting, door hardware, and furniture, as well as heating, ventilation, air conditioning, and cooling equipment. The company sells bathroom and kitchen faucets, sinks, lighting, fans, tubs, and accessories; chandelier, wall sconce, vanity, and outdoor lighting; ceiling fans, handle sets, door knobs and levers, deadbolts, electronic locks, and door hinges; dining sets, beds, sofas, cabinets, desks and hutches, and tables; and range hoods, cooktops, refrigeration appliances, ranges, and wall ovens. It also sells bar and game room, bedroom, dining room, garage, home office, laundry room, living room, patio, lawn and garden, independent living, home decor, and outdoor living products, as well as tools., Inc. was formerly known as Improvement Direct, Inc. and changed its name to, Inc. in April 2010. The company was founded in 2000 and is based in Chico, California. As of March 1, 2007,, Inc. operates as a subsidiary of Wolseley plc.

Founders:  Christian Friedland