Dangdang is a B2C-based e-commerce company in China offering a large selection of products both online and offline.

E-commerce China Dangdang Inc. (Dangdang) is a B2C-based e-commerce company in China.

Dangdang initially focused on selling books online and became a well-known book retailer in China in terms of both revenues and selection. With a large, loyal, and rapidly growing customer base, the company expanded into selling general merchandise products, including beauty and personal care products; home and lifestyle products; baby, children and maternity products; apparel; and digital and electronics products.

As of September 2013, Dangdang offered approximately 930,000 books and other media products, offering the largest selection available both online and offline from a single retailer in China. It also had over 113,000 stock keeping units of general merchandise products for sale on its website, including products it sells directly to customers, as well as products offered by third-party merchants.

Established in 1999 in Beijing, China, Dangdang has over 14 years of experience in the e-commerce industry. Its nationwide fulfillment and delivery network, consisting of 19 logistic centers locating in strategic locations, allows it to offer expeditious product delivery services.

Founders:  Guoqing Li, Peggy Yu