GSI Commerce is a technology and services company that provides e-commerce, multichannel, and interactive marketing solutions to hundreds of brands and retailers in the U.S. and internationally.
GSI Commerce, Inc. was acquired by eBay Inc. for $2.4 billion on June 17, 2011. As part of the transaction, GSI sold its interests in ShopRunner, Rue La La and Fanatics to the newly formed Kynetic.
Today, GSI, an eBay Inc. company, operates as a separate business alongside eBay Marketplace and PayPal, while eBay retains minority interests in ShopRunner and Rue La La.
GSI is comprised of three business units: E-Commerce Services, Global Marketing Services and Consumer Engagement. E-Commerce Services provides an e-commerce technology platform for brands and retailers, in addition to multichannel, order fulfillment and customer call center services. The Global Marketing Services unit is comprised of e-mail and interactive marketing technology providers such as e-Dialog, M3 Mobile, Pepperjam and Fetchback, as well as a full-service digital agency, TrueAction.
GSI's Consumer Engagement business unit is focused on providing unique ways to reach consumers. Currently this division is comprised of Rue La La, an invitation-only private shopping boutique and ShopRunner.com, an annual subscription service that provides free,
Founders: Michael G. Rubin