Marketing and Lead Generation Software

LeadSquared helps businesses Design, Organize and Analyze their daily marketing activities in one place.

LeadSquared enables lead generation success for marketers. The software helps businesses generate, track, nurture and manage their Leads. Businesses B2B or B2C, where sales cycle has multiple steps from generating lead to converting the lead into sales will greatly benefit from LeadSquared.

LeadSquared was born in early 2012 at MarketXpander Services. MarketXpander was founded in 2011 to help marketing teams to generate real, measurable business results. With the role of internet, social media and mobility becoming pivotal in Marketing, MarketXpander leadership team realized that with the right marketing software and tools marketing teams can achieve greater lead generation success.

When the team looked for the solutions for their customers, there were either enterprise class, rich-in-feature tools which were expensive and hard to use, and then were specialist solutions for each problem to be solved; such as one tool for Landing Pages, one tool for Email Marketing, another tool for Lead Management.

That is when the team decided to build LeadSquared, which serves the marketing and lead generation teams right in terms of functionality, ease of use and cost of ownership.

With LeadSquared, you can:

Create powerful landing pages to drive more conversions from your PPC Campaigns.

Identify your most important leads using Lead Pulse.

Engage your leads using Email Campaigns.

Track the responses of different Landing Pages and Email Campaigns.

Track the sources and quality of your website traffic.