Established in 2009, mydala is India’s largest local services marketing platform for large brands, SMEs and MSMEs involved in providing consumer products and services; enabled by their 150,000+ advertiser/merchant base to target 400 million consumers across 209 cities in India.
With a vision to make mydala a daily habit with consumers and businesses, mydala’s footprint and reach offers customized and cost-effective solutions to advertisers/merchants to reach their target audience through attractive deals and promotional campaigns.
mydala has 50 million visitors and 5 million transacting customers monthly and enables over $46 million of retail every month. mydala is also the largest mobile commerce platform in the country doing over 6.6 million transactions per month, 85% of these are generated through mobile platforms.
As a pull-based platform with multiple ways to engage (through web, WAP, app and co-branded channels) mydala gives brands access to the widest digital and online user base. mydala is the only platform with access across Tier 1, 2 & 3 cities, with a presence of 209 cities across India.
Founders: Anisha Singh, Arjun Basu, Arjun Basu, Ashish Bhatnagar