NetEase, Inc., through its subsidiaries, engages in online games, internet portals, e-mail, and wireless value-added service businesses in China. It operates through three segments: online game services; advertising services; and e-mail and wireless value-added services.
It offers massively multiplayer online role-playing games (MMORPGs), primarily Fantasy Westward Journey, Westward Journey Online II, Tianxia III, Ghost, Heroes of Tang Dynasty, and other licensed games.
NetEase also provides internet users with Chinese language-based online content channels that provide news, information, and online entertainment; community and communication services, including micro-blogging, blogging, photo album, instant messaging, online personal advertisements, open courses, mobile news applications, e-reading, matchmaking, community forums; and various search functions, such as dictionary and cloud note-taking application.
In addition, it offers online advertising services that include banner advertising, channel sponsorships, direct e-mail, interactive media-rich sites, sponsored special events, games, contests, and other activities; e-mail services to individual and corporate users; and wireless value-added services, as well as e-commerce-related services, such as online payment platforms and personalized photo-based products.
Founded in 1997, NetEase was formerly known as NetEase.com. In January 1999, it received US$5 million from Baring Private Equity Asia Group. On June 30, 2000, it went public on NASDAQ.