Matt Halfhill launched NiceKicks.com in 2006 to provide sneaker enthusiasts with the most up-to-date information and news on everything sneaker related. What started off as an online publication, NiceKicks.com has since expanded and developed into a vast sneaker community with over 1.5M Facebook fans, 2.8M Instagram followers, and 775k Twitter followers.
Having gained a huge online presence, Matt Halfhill wanted to give the members of the Nice Kicks community a physical destination for everything that the website represented, and in February of 2010 the Nice Kicks Shop opened doors in Austin, Texas.
Today, NiceKicks.com and the Nice Kicks Shop continues to bring together the ever-growing sneaker community, engaging them in the latest sneaker news and information, as well as providing enthusiasts with the latest and most exclusive sneaker products.
Founders: Matt Halfhill