Purple is a WiFi analytics and marketing platform.

Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behavior within venues.

With over 20 million users across 83 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 950 in 80 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.

Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.

As a brief product summary:

Purple WiFi is the well-established guest WiFi, analytics, and marketing product.

Key features include:

Splash Pages - Create branded splash pages with our drag and drop editor

Email & SMS - Send emails & SMS based on demographics and behavior

Reviews - Connect review platforms and send feedback requests

Content Filtering

Bandwidth Management

Reporting and Insights

Purple Location is a location based services product that works to actually pinpoint devices within physical spaces.

Key features include:

Proximity Marketing - Zone Flow, Journey Management


Moving Venues - For Public Transport

WiBeacons - Location Hardware

Press contacts:

Lloyd Gofton


+44 (0)7919 353 484

Founders:  Gavin Wheeldon, John Oliver