Secret Sales is a free members-only shopping club that conducts online private sales of designer brands., was the first online Private Shopping Club in the UK specialising in exclusive flash sales for members only. The website provides a quiet, discreet environment for the retail of discounted premium product, promising no loss of integrity or brand devaluation.

After launching in July 2007 the business quickly grew to a size of 100+ employees within 3 years of inception. now works with 1500+ brands across Womens wear, Menswear, Kids wear, Accessories, Footwear, Home and Living and Travel.

In 2010 the business received investment from, Europe's fastest growing flash sales company. December 2010 also saw the EBAY Corporation acquire a minority stake in alongside the purchase of for $200 million.

In January 2012 accepted funding from a syndicate of Investors led by Doughty Hanson, Pentech Ventures and OCP innovation. Also included were Connect Ventures, Leoni Sceti group and the management team.

In November 2013 was selected to join the Future Fifty – a fast-track government programme offering public and private sector support to aid growth, create jobs and deliver significant economic impact to the UK.

The Future Fifty consists of the UK’s most exciting, high potential growth businesses and is being run by Tech City UK, an organisation launched by the Prime Minister David Cameron and Chancellor George Osborne to promote successful innovative companies abroad and represent the fastest growing cluster of high-tech companies in Europe.

In April 2014, was hand selected by The London Stock Exchange's ELITE program to be a amongst the first cohort of companies to participate in the new initiative. The program provides additional support to high growth companies.

Also in the same month the company welcomed further investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Founders:  Nish Kukadia, Sach Kukadia