True Fit is a footwear and apparel discovery platform. Its Genome™ is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections for each consumer, and its True Insight™ platform provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and e-commerce, and is backed by top investors.
Founders: Jessica Murphy, Romney Evans, William R. Adler