TrueCar is an information and technology platform that enables its users to communicate with TrueCar certified dealers.

TrueCar is the authority on new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. True Car helps dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers.

It was by automotive and technology pioneers Scott Painter and Tom Taira.

Founders:  Bernie Brenner, Jim Nguyen, Oded Noy, Scott Painter, Tom Taira