Wealthfront is the only automated financial advisor to offer the combination of financial planning, investment management and banking-related services exclusively through software. Because of this pure software model, the company has quickly become the automated advisor of choice among people in their 30s and 40s. Anyone with $500 can open a Wealthfront investment account which offers access to the company's unique PassivePlus® investment strategy and comprehensive automated financial planning service, Path. Wealthfront was launched by Andy Rachleff and Dan Carroll in December 2011 and currently manages about $10.5 billion.
Founders: Andy Rachleff, Dan Carroll