How To Use Chat Bots To Capture Leads
Here are steps of How To Use Chat Bots To Capture Leads.
Chat Bots are great for various business use case. One of the most important use case is to capture leads from the website. You can use chat bots to increase the overall conversions of visitors on your website into leads.
Lets take a look at these steps
Identify High Traffic Areas Of Your Website
Step 1 in How To Use Chat Bots To Capture Leads is Identify High Traffic Areas Of Your Website
To maximize the number of leads generated through chat bots, figure out areas on your website which have the highest traffic. Not all areas of website get equal traffic. If you have a content heavy website, then blog's sidebar can be a great area to embed chat bot. Another good area can be footer of the website. You can use chat bots on individual landing pages as well.
Sketch out Conversation You Want To Have
Step 2 in How To Use Chat Bots To Capture Leads is Sketch out Conversation You Want To Have
Now you have to figure out what kind of conversation you would want to have through your chat bot. For this try to think about what kind of users are coming to your website and what are they looking for. One important tip is to write script of the conversation, just like you would have if some customer meets you face to face. Idea is to keep it short, simple and engaging while capturing the relevant information as well
Build The Chat Bot
Step 3 in How To Use Chat Bots To Capture Leads is Build The Chat Bot
Now you have script of the conversation ready, it is time to build the actual chat bot. Using Contlo's visual editor you can build a chat bot within minutes. Visual editor allows you to build simple to complex logics within your chat bots. Use the 'question' fields of Contlo's form builder to capture user's email and name.
You can quickly preview how the bot is shaping up using the 'preview' button on the top right of editor.
Embed the Chat Bot on your website
Step 4 in How To Use Chat Bots To Capture Leads is Embed the Chat Bot on your website
From the 'Share' section of Contlo, you will get the embed code of your chat bot. You can use this embed code to embed your bot on your website.
Now once you have the chat bot up and deployed, you can see the leads roll in. You can check the leads captured in the 'Responses' Section of Contlo