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7 Types of Content For Inbound Marketing


Here is a list of 7 Types of Content For Inbound Marketing. Lets take a look at them one by one


1 Infographics

Number 1 on the list of Types of Content For Inbound Marketing is Infographics

Infographics help businesses educate their audiences and provide useful information that can add value for leads and customers. This visual content marketing format helps viewers better visualize data such as statistics so that they can have a better idea of why something is valuable or how something works



2 Case Studies

Number 2 on the list of Types of Content For Inbound Marketing is Case Studies

Case studies are basically customer stories that illustrate how your business has helped a specific client or customer become successful. Businesses can use case studies to highlight special applications or uses for their services and products.



3 eBooks

Number 3 on the list of Types of Content For Inbound Marketing is eBooks

eBooks are an effective type of long-form content that businesses can use to provide value for their leads and customers



4 Blogs

Number 4 on the list of Types of Content For Inbound Marketing is Blogs

Blogs are one of the oldest ways of creating inbound content and driving SEO



5 Videos

Number 5 on the list of Types of Content For Inbound Marketing is Videos

Videos are great for engaging with audience quickly and increase conversions of your inbound content



6 White Papers

Number 6 on the list of Types of Content For Inbound Marketing is White Papers

White papers are similar to eBooks in a lot of ways. The whitepaper is another type of long-form content that can be effective as a lead magnet. However, the main difference between eBooks and white papers is that white papers tend to be a bit more information-dense, data-driven, and detail-focused. This makes whitepapers one of the best types of content marketing for B2B and other small businesses that want to build thought leadership and gain more respect in their industry.

7 Interviews

Number 7 on the list of Types of Content For Inbound Marketing is Interviews

Interviews with industry experts or even your own customers are another one of the most high-performing types of content marketing. Interview content provides valuable information for your site visitors that can help them better understand their challenges and needs. Also, it is a great way to position your company as an expert in the industry.


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