Future of Marketing is
Marketing for far too long felt like a one to many excersie. Even when it became persoanlized, it still felt very passive. The result was that engagement fell drastically, reducing the ROI.
Future of Marketing is Interactive. Future of Marketing is natural. Future of Marketing is Cross platform.
Future of Marketing is Conversations
Conversational marketing is highly engaging for the users resulting in immersive experience
Conversational Marketing sees about 2x higher conversions as compared to conventional marketing
You need to talk to customers where they are and conversational marketing works great across platforms especially on mobile
People use chat apps all day,so conversational experiences feel extremely natural