Back To QA

What is Account Based Marketing or ABM


ABM is essentially a form of strategic business marketing. An organization takes an individual prospect or customer account -- these are companies, not individual people -- and treats it like its very own market, or a market of one.

Account-based marketing is a strategic marketing strategy where key business accounts are marketed to directly, as units of one (compared to the typical one-to-many approach). In essence, high-value accounts or prospects are identified, key stakeholders in these businesses are targeted, and then marketing strategies are implemented through various channels to appeal to their specific personas and needs. Account-based marketing is like personalized marketing on steroids.


Related Questions

What is Distributor
What are Quantitative Metrics
What is OpenStack
How to use two css classes on single element
What is Chrome Remote Desktop
What is affiliate software
What is a Smart Contract
What is Anchor Text
What are some of the top Opensource ERP systems
What is vertical banner

Contlo allows you to build conversational experiences within minutes


Sign Up For Contlo